If there is one thing that is reluctant to institute change in today's day and age, it's the Hollywood theater system. For years, they have done nothing different but jack up the prices of tickets as well as food and beverages to make it extremely expensive to attend a movie. It's about time that they had a competitor, one that challenges them in every way, and forces them to cater to the needs of the people.
Screening Room has arrived. Founded by Sean Parker, who worked at Napster as well as Facebook, Screening Room is an on demand service that would literally change the way movies are released as we know it. Their goal? To allow people to stream movies to their household the same day that they release in theaters. Now, such an idea would initially face a great amount of animosity due to it going against what the studios as well what the theater owners have come accustomed to. Surprisingly, many renowned directors are backing the project, while obviously, others are strongly against it due to the fact that it would change the way movies are shown forever. "Steven Spielberg, Peter Jackson, and J.J. Abrams, who are reportedly shareholders, appear to support the idea, while James Cameron and Christopher Nolan have publicly opposed it."
With the introduction of Netflix, Hulu, Amazon Instant Video, and many other services, the television industry has changed for the better, all giving the audience the power, allowing them to watch their shows anywhere at anytime, and for the most part, they have access to many movies as well, but not on release date. Screening Room would change that, as well as the entire dynamic of how people watch movies forever. Sure, it has the possibility of increasing piracy and discouraging people from going to the movies, but it also gives the people the power to do whatever they wish. They have options, and in an increasingly video on demand world, that makes all the difference.